The medium is the message, this communicating theory can be bamboozling. However, all sources of media from news platforms to radio to television have their own characteristics that define the messages they produce. It is much like the death of the author , a conceptual theory, in which all content can be interpreted by the individual reader. Yet, the medium is the message holds much influence by the medium who delivers the message.

An example would be TikTok, the application I am using for my DA, it’s relevance as a platform and medium being both dynamic and poignant. The platform is used as a constant meme platform for users, causing many trends such as “whipped coffee” and tiktok dances. Ideas and beliefs on TikTok are diverse although the app still holds many strong ideals and diversity still being a strong message itself. Tiktok has seemingly taken over as the main social media platform… which is why I have taken it on as my digital artefact, the thought ideas and beliefs being heard intrigues me and i’m interested to see what content I produce intrigues and challenges viewers.