BCM302 DA & CONTEXTUAL REPORT

BCM302 DA & CONTEXTUAL REPORT

THE CONCEPT

Over the course of this semester, I have undertaken my final digital artefact for BCM302 (wow!). By integrating the skills and practices I learned from previous digital artefacts, I formed my final product of curating content on ‘TikTok’, a popular social media platform that allows you to produce short videos following trends and popular sound, calling the intended page “So you are at Uni”. With my previous in-depth knowledge of Tiktok, I hoped to create detailed TikToks dedicated to aiding first-year students at University (or even students from later years that want extra assistance). The page aimed to include a series of short videos giving tips such as where to park at the university, apps they should get to assist them, carpool and what to bring to class as well as tricks I have learnt along the way. I wanted the page to also be a place students can come to when feeling stressed about assignments and exams, so I made videos with breathing exercises and activities to calm my audience down.

All of my previous digital artefacts in this course have also been centred around Tiktok, branching from the success of my first digital artefact. At that time, in 2019, Tiktok was a vastly growing application which in turn meant small videos were targeted with the growing success. I had two videos that went viral over the space of two weeks, the views ranging from 100k to 800k and I received over 200k likes between the both of them. Due to the viral content, I made, I received over 7000 followers, boosting my original content. This initial exposure coerced me into wanting all of my digital artefacts to be created on this popular platform. Along with the far reach TikTok has globally, it also is one of the most straightforward and most felicitous applications around today. I have always found TikTok to be extremely effortless to create content on, on average a video taking me around 2 minutes to create and post. With all of this information in tow, it was inevitable I would move forward and do my digital artefact on this platform again. As a prerequisite, I researched how many people had downloaded the application since I did my first digital artefact. When I completed a digital artefact in 2020, Oberlo stated that over 100 million users had downloaded the application since May 2020.(Oberlo, 2020). Since then, in 2022, according to Social Media Perth, TikTok has one billion active users per day. The article also recorded that 83% of all users on TikTok have made a video on the application, they go on to say “Since TikTok’s launch in 2018, its growth has been explosive, especially among teenagers, and is showing no signs of slowing down despite impending regulation. TikTok celebrates storytellers, and we’ve witnessed the positive impact that creativity and storytelling bring to the TikTok community and the experience of our platform” (SMPerth, 2022). With these statistics, It clearly highlights the explosion of the application and its users over the past 4 years. In a positive account, with over one billion users per day, the reach my videos could have is astronomical, to the minuscule possibility of reaching billions. In opposition, however, with the insane amount of usage and users on the application, my videos could simply fall into the ether and go unnoticed. These possibilities were weighted within my hypothesis and I determined strategies to make sure my content got maximum exposure if possible. I used popular sounds in my videos as I discovered that videos had even further projection when they used sounds people loved and interacted with. One of the largest learning moments in this digital artefact and past digital artefacts was timing. Timing of all posting on social media is crucial for maximum exposure. Timing is everything when comes to posting on any social media platform but more specifically TikTok, due to the average amount of people online at any time. The Influencer Marketing Hub stated that the best times to post on TikTok (EST) where on average 6am, 10am, 4pm and 10pm. I attempted to follow these guidelines throughout this project to maximise results. As well as perfecting how I would approach my final digital artefact logically, I also found it important to remind myself that although I may not receive the successes I want, they are not considered failures either and it is not an opportunity to give up. These small letdowns are rather stepping stones to getting where I want to be.

WHY I CHOSE MY IDEA/ THE METHOD

My method was simple, create calming and insightful content that will genuinely help new (and even current) students. I still remember my first day of university 4 years ago, it was one of the most stressful and anxious days of my life. Walking into an unfamiliar space, which was very unlike high school and required so much more independence. Being socially anxious, the experience was definitely overwhelming, but unsurprisingly (big shocker!) I got through it.  I also distinctly remember the night before, tossing and turning in my bed, running through the 1000 different scenarios of how the first day may go. If only there was a relaxing and easily accessible page I could source which told me how to get through my first-day jitters, the lead-up may have been way less stressful and anxious. With the familiarity of my first day of university and the very convenient time of university orientations and the HSC, I found it of extreme relevance to create my “So you are at Uni” page on TikTok. The Australian Heath And Wealth fare stated “54% of Australian students aged 15 expected to continue their study at university when they finished Year 12, around 382000 students starting study per year nationally” (AIHW, 2021). Along with this statistic, the Australian Bureau of Statistics discovered that “Almost two in five people (39.6%) aged 16-24 years had a 12-month mental disorder in 2020-21. Around one in four people (27.1%) aged 25-34 years had a 12-month mental disorder. Almost half (46.6%) of females aged 16-24 years and almost one third (31.2%) of males aged 16-24 years had a 12-month mental disorder” (ABS, 2022). Combining both statistics, they would suggest that around 142000 students entering university yearly in Australia can relate to mental health issues and find the entrance of a new environment extremely heightened and stressful. The passion and drive sourced from discovering these stats when beginning my journey of this digital artefact inevitably led me to decide on this idea without question. I really wanted to help prevent the way I personally felt the night before my first day. I hoped that the night before these individuals’ first day at University or in the lead-up to it, they had a safe space to go to and scroll, hearing other people’s experiences and reading the little tips and tricks to better prepare them in advance. I wanted my TikTok page to even be as welcoming as reaching out privately and messaging for further information or even just as a friend to help level them before they begin their new journey. With my approach and back story, I hold this digital artefact much closer than any project I have taken part in the past. I genuinely felt like I could have a meaningful and powerful impact on an individual’s life and really make changes that could in turn make myself feel like I’ve genuinely contributed.

SOCIAL UTILITY

The social utility I based my work on this digital artefact was simple – to approach everyone as an individual and not just a number. In my findings for this subject, I wanted to branch away from seeing how many or how few numbers my page but rather how helped the individual. I didn’t want to enter my DA with a me and them approach yet rather an us approach. I desired for people to want to approach me with any questions or enquiries, even a confidant to just have a chat with. This approach successfully worked on 2 occasions, two individuals approached me about starting out at university and asked a series of questions in confidence. When asked to post it within my project, they wanted to keep their questions and discussion private. Having a seemingly casual conversation with both students further pushed my motive to radiate friendly and welcoming energy within all my interactions and content.

@soyouareatuni

First days/semester can be scary!! but your health is way more important, if it gets too much, remove yourself and take a second to breathe! You’ve got this ✨ #university #firstday #stress

♬ Beach Waves Sounds – Ocean Sounds & Sea Waves Sounds & Ocean Waves

THE PROCESS AND RESULTS

Across the semester, I made 6 videos and had 2 private consultations/discussions. Although it was not exactly the numbers I hoped for or the amount of exposure I wanted, the TikToks did make me feel accomplished and I did feel the sense of helping the individual. I used Canva for all of my videos, a very simple and effective website that helped me create seamlessly beautiful videos that matched a specific theme. As TikTok is also such an easy application to create and share content, both Canva and TikTok worked hand in hand to help me post efficient work at a rapid pace. I also, as I stated earlier, attuned to specific and popular music in my videos. The videos ranged from 5-30 seconds long and were perfectly looped to watch as many times as the viewer wanted. I posted a video once a week for the first 3 and then 1 every fortnight moving forward. Each video was posted at either 4pm or 10am, as I predicted this would be when it received the most views and interactions. One of my videos reached 500 views which I took as a small success. Aside from this, however, my hypothesis withstood what I believed, the overcrowded-like behaviour on TikTok and the immense and continuous activity lead my content into the abyss.  I was quite disappointed with how little activity my page received yet no one is to blame. With the statistics stated earlier in my report and the erratic timing of posts monthly, there was only a minuscule chance my videos would receive any attention. The demographic my content was reaching was out of balance, with many of the viewers being recorded as 12- to 16-year-old females, with little to no reach towards males. It was definitely frustrating not being able to control how many people saw my videos and target what demographic I hoped to achieve, but unfortunately, this was out of my control. Ideally, the videos would have reached 17–24-year-old individuals with a large spread globally.

THE NEXT STEP

Moving forward with my pre-existing passion and motivation for this project, I want to continue my TikTok page after the completion of this subject. However, I want to take away with me my many learning moments and findings to help better aid me in future work. My largest learning moment centred around responsibility and consistency. I learned much more about responsibility within this subject. It was my sole duty and responsibility to uphold, maintain and manage my TikTok page, yet, I began to lack at this. I would sometimes spend days without checking in on my work and began to slow down with posting and maintenance. I do believe this impacted my work and delayed results and really wanted. Another important learning moment I had was to remember the likelihood, in past DAs and projects, I’ve tended to let disappointments overtake my work and place me at a pause. I slightly let this affect me this time around and it stunted me. Moving forward with this page, I need to not be so hard on myself and recognise the content I make as a success rather than its interactions, which is all up to likelihood.

I’m proud of the content I have created despite its low statistics and can’t wait to continue my work outside of university, hopefully reaching more people that need that extra push when starting university. Overall, this subject and the digital artefact have really aided me in learning and strengthening important skills which I can take into my next stage in life. I really can’t believe this is my last digital artefact done and dusted, and by far the most special one to date.

@soyouareatuni

Follow for more tips! Let’s tackle your first semester of uni together! #university #semester #firstday

♬ Aesthetic – Devonte Mayo

REFERENCES


Orbelo, 2021. 10 TikTok Statistics You Need to Know in 2021 [March data]. [online] Au.oberlo.com. Available at: <https://au.oberlo.com/blog/tiktok-statistics&gt; [Accessed 23 October 2022]

Australian University student numbers – australian university ranking (no date) Australian University Ranking | UniversityRankings.com.au. Available at: https://www.universityrankings.com.au/university-student-numbers/ (Accessed: October 24, 2022).

by SMPerth, P. and 19, L.U.J. (2022) 2022 tiktok statistics for marketers // SMPERTH, Social Media Perth #SMPerth. Available at: https://www.smperth.com/resources/tiktok/tiktok-statistics/#:~:text=TikTok%20has%20over%20two%20billion,10%20and%2029%20years%20old. (Accessed: October 23, 2022).

National Study of Mental Health and Wellbeing, 2020-21 (no date) Australian Bureau of Statistics. Available at: https://www.abs.gov.au/statistics/health/mental-health/national-study-mental-health-and-wellbeing/latest-release#:~:text=having%20higher%20rates%3A-,Almost%20two%20in%20five%20people%20(39.6%25)%20aged%2016%2D24,a%2012%2Dmonth%20mental%20disorder. (Accessed: October 26, 2022).

Schwedel, H. (2018) A guide to tiktok for anyone who isn’t a teen, Slate Magazine. Slate. Available at: https://slate.com/technology/2018/09/tiktok-app-musically-guide.html (Accessed: October 26, 2022).

Secondary Education: School Retention and completion (no date) Australian Institute of Health and Welfare. Available at: https://www.aihw.gov.au/reports/australias-welfare/secondary-education-school-retention-completion (Accessed: October 26, 2022).

Advertisement
BCM302 Peer Review Part 2

BCM302 Peer Review Part 2

Moving into the later weeks of this semester, I have reviewed the progress of both Tori and Erin’s work in their individual projects, seeing what they have done so far and even what I can take into consideration with my own work moving forward. In my last peer review, I found the advice and feedback I was giving to the girls, I was also taking into account due to how I believed it would aid them. In previous BCM subjects, I was also amazed by how constructive feedback helped me get through my digital artefact, taking into consideration what was being said and what I can do about it.

ERIN WAUGH FEEDBACK

Since my last peer review, I believe Erin has done a considerable amount of internal work. From the social media front, she had posted little to nothing. This reminded me much of myself as with the busyness of life, it was hard to make regular posting and time for this digital artefact on top of the extra work. Erin has since made no tweets and has not posted anything on her WordPress. Her last tweet was the pitch for her DA:

My feedback for erin would be, that despite she is doing internal work and is most likely doing amazingly, she needs to document more frequently on her social media platforms to both let people know what she is doing and advertise her brand. As I stated in the last peer review, I believe Erin should make an instagram page for growth on her platforms and more exposure. If potential clients can see her previous work and drafts of future work on a requitable platform, the legitimacy of her brand will skyrocket, giving her more oppurtunity and exposure to new clients.

TORI SAROS FEEDBACK

Tori’s team has done phenomenally since my last review. They have since changed their name from “Creative services” to “The digital memo” which is a great transition for the project, the name alone giving the platform much more legitimacy and individuality. Tor has continued to oversee the work her team is doing and the brand has since spread on to instagram and twitter.

https://twitter.com/thedigitaimemo?s=21&t=uT2La-8r9_A3l1Mqk-ZPcA

As the above shows, The Digital Memo has clearly established themselves online and created a strong online presence. They have been focusing more on individual consultations and helping the individual build a strong online presence and find their niche online.

Overall I am thoroughly impressed with this DA, however, for Tori, I’d give her this feedback: To differentiate from herself and the group she needs to create her own online presence outside of the team’s media platforms and on her own. She should make notes and tweets on twitter stating I did A, B and C for our group DA today, just so she can individually state her input and not have it overly blurred by group input.

I truly believe the two students’ digital artefacts I reviewed for this subject are tremendous and have so much potential. With the right feedback and drive, they will aid people in creating amazing online presences for their small businesses or personal use. The feedback I have also gave to each individual has helped me make notes in what I need to do for the rest of the semester to ensure I put my best work forward in this subject. I wish the best of luck to Tori and Erin moving forward in their digital artefacts and I can’t wait to see their final results!

BCM302 Peer Review Part 1

BCM302 Peer Review Part 1

Aside from making my very own digital artefact, one of the informative and exciting parts of digital artefact-based subjects is giving constructive feedback. Diving into other people’s work and reviewing what they are doing not only can help the individual but also myself as I can see what I can be doing better or what I can add to my own work.

ERIN WAUGH REVIEW

Erin has a preexisting knowledge and understanding of digital marketing that she is hoping to bring forward into this digital artefact. She has done previous digital marketing work for small companies and wants to expand her work to other small businesses, helping them find their niche and establish a strong presence online. She is hoping to do this by branching out to small businesses around her local area, reaching out both in person and online. In specific, she wants to target fitness-centred businesses such as yoga and pilates centres nearby. Erin proposed she would focus on discovering the business’ niches and presenting this said niche online through Instagram and other social media platforms, using both creative and informative purposes to create a strong online presence for her clients. Erin quoted in her pitch “Based on my background as a digital marketer and interest in pilates and yoga, I’ve noticed that studio owners need a solid social media presence to engage with existing members and achieve exposure to non-members. So my digital artefact is going to be a digital marketing agency that specialises in pilates and yoga studios.”

Her methodology being to:

  • Establish business name, logo, branding etc. 
  • Create an instagram and facebook account for business
  • Create and plan engaging + informative posts that are related to my niche
  • Run ads to reach initial audience
  • Communicating with audience through socials (analytics + polls) but also identifying audience responses from already well established existing accounts 
  • Continue researching my field and niche and apply that new knowledge throughout project
Persona sourced from Erin’s pitch

For Erin’s digital artefact to thoroughly work and run smoothly, I recommend she begins her own social media marketing pages on social media such as Instagram, Facebook and Linkedin. By doing so, she can expand coverage of her services and have the ability to through these platforms, reach out to small businesses through their messaging services. She can simultaneously advertise her clients and promote her own brand, benefiting essentially both herself and the people she can work for. I’m really excited to see what direction Erin’s digital artefacts takes and the advancement of the work she is doing for small businesses.

Erin’s pitch: https://erinwaugh.home.blog/2022/08/12/bcm302-da-pitch/

TORI SAROS REVIEW

Tori is taking part in a collaborative digital artefact called “The creative services team” or the @digitalmemo. Her along with other fellow students in her group are providing services such as social media marketing and consultations around how to expand social media presence/take advantage of the services social media provides. Tori is overseeing the work the team does and is making sure everything runs smoothly, essentially managing the team. She quoted in her pitch “The creative services team is relevant to me as it allows me to gain experience in social media management, leadership and content creation as a whole. This project is a really good opportunity to expand my portfolio. My long-term goal would be to have my own social digital/ creative agency and this is providing a stepping stone to getting there. The services are here to help, no matter how big or small the challenge or practice is – we are understanding that not everyone can use certain apps or be a graphic designer, so we offer these services to give endless possibilities to our users”.

Moving forward I’m really excited to see the group’s digital artefact aid many people and expand across many businesses online, I am hoping that for Tori individually, she is able to put her own sense of individuality into the project and lists her input on her personal online accounts to make record of her accomplishments.

Tori’s pitch: https://torisaros.com/2022/08/12/here-to-provide-you-with-a-service-pitch/

BCM302 FINAL (!) DA PITCH

BCM302 FINAL (!) DA PITCH

For my final digital artefact, I will be integrating the skills and practices I learned from previous digital artefacts, forming my final product of a brand new Tiktok page called “So you are at Uni”. With my previous in-depth knowledge of Tiktok, I am hoping to create detailed Tiktoks dedicated to aiding first-year students at University (or even students from later years that want extra assistance). The page will include a series of short videos giving tips such as where to park at the university, apps they should get to assist them, carpool and what to bring to class as well as tricks I have learnt along the way. I want the page to also be a place students can come to when feeling stressed about assignments and exams, so I will be making videos with breathing exercises and activities to calm my audience down.

Along with such tips, I will interview past and present students, asking what their advice is for people just starting at university. This side of my TikTok links back to my digital artefact last semester in Future Culture where I conducted podcast-style videos with another student in the subject. I hope to do a similar layout in these types of videos on this subject. Oberlo, a digital journalism page, stated that out of the 800 million users on the application, 41% are aged between 16 and 21. The average user opens TikTok at least 9 to 10 times a day and spends around 52 minutes on the app per time (Orbelo, 2021). With this knowledge, it is clear that by starting up a new profile on TikTok is itself a large risk and will now, more than ever, be difficult to engage large amounts of attention or even any attention at all.

As there are so many people on this prevalent social media application, it is of importance to drone in on university students specifically or even the young bracket of users on the app at large. To do this, I will be taking an entirely different approach to the application for my final digital artefact. This approach is to be direct and follow as many university students as possible. Just by following these people on TikTok, they will take notice of my account. They may not necessarily follow the account back but it will give the page more exposure overall. Along with the TikTok page, I will be exploiting my TikTok on Twitter, making multiple tweets and tagging first-year subjects to attract attention from first-year students. This guaranteed to give the page even more exposure due to the amazing active community under the BCM hashtag.

I want the page to be as open and welcoming as possible for anyone, meaning if they have any specific questions or just chat, they can reach out to me for a private consult without feeling judged or scared. My methodology and plan are quite simple – in the next week, I will make a timeline of how many videos I want to do over the course of the semester, along with when I will be tweeting and what kind of approach I will take toward interactions with my accounts. I’m really looking forward to creating content and hopefully helping people starting their journey at university as well as also learning skills along the way.

Reference:
Orbelo, 2021. 10 TikTok Statistics You Need to Know in 2021 [March data]. [online] Au.oberlo.com. Available at: <https://au.oberlo.com/blog/tiktok-statistics&gt; [Accessed 11 August 2022]

BCM322 VISUAL ESSAY

BCM322 VISUAL ESSAY

Nupol Kiazolu is an activist, leader, inspiration, pageant queen and former president of the Black Lives Matter Movement in Greater New York. At 20 years old, she is an empowering interventionist that has subsequently become the driving force for the group’s movements on domestic and sexual violence, racism, civil rights, and youth homelessness within New York City. With this brief insight into my selected interventionist, it is quite obvious on why I chose her.

Nupol Kiazolu began her activist career at the young age of 12 in 2014, being one of the youngest women at the time to run her very own protest (Perkins, 2022). her emotions of anger and confusion at such a young age lead her to tape paper of back that wrote “Do I look suspicious?”. The silent protest caused controversy amongst staff and lead to her suspension. Despite her suspension, Nupol researched and recited her civil rights, holding a peaceful protest which rounded up a majority of students at the school and staff members who were allies. Nupol walked out of the principal’s office, her suspension nulled and received a formal apology by the end of the day. Since then, Nupol has taken the world by storm. One of the many reasons she has become so impactful within our society is her use of online activism.  The young interventionist’s Instagram has accumulated over twenty-five thousand followers, the platform being used to identify and call out the quote on quote “Murderers” of victims of colour. Her posts receive thousands of shares and responses and reach a global platform daily, the organisation of protests and rallies through said posts. As heard in my visual essay, Nupol has utilised social media as simply a tool, her strategy oddly simple – the more brutal and ravage the posts, the more attention the post receives. Nupol is very blunt with her posts in conjunction, posting videos of herself and others getting teargassed, black people being attacked on streets and other distressing content that ultimately narrows people’s attention. Nupol tends to use humane types of images to draw her audience in, she wants her viewers to see the vulnerability of the victims she’s supporting. As seen through other online presences and influencers, such as Charli D’amelio, having a rallying and supportive following can drive significant change as social media presence is now more impactful than ever.

Nupol became the Black Lives Matter President at only 20 years old. The movement itself in Greater New York held hundreds of protests, rallies and thousands of people showed support online. The New York protests were some of the largest protests globally in 2020 and Nupol was behind the majority of them. The 20-year-old used social media as her driving force to invite thousands of people to join peaceful protests and rallies across the city. When asked “How does social media – like Instagram – serve as a tool for your organising and community work?” in an interview by Parachute, she responded “Social media is a powerful tool when used for good! Instagram plays a pivotal role in my work as an organizer. I’ve built organic relationships with organizers all around the world through social media. On June 2, 2020, I organized one of the largest BLM demonstrations in world history. Over 20,000 people flooded the streets of NYC in the name of Black liberation and equity. My Instagram and community presence played a pivotal role in making that possible” (Deally, 2022)

Nupol is predicted to become renowned within this decade due to her inevitable and insane success. With this success, she is hoping to push into years to come and eventually make herself president in 2032.

References

Deally, O., 2022. Passion Profile: Nupol Kiazolu — Parachute Media. [online] Parachute Media. Available at: <https://www.theparachutemedia.com/politics-activism/passion-profile-nupol-kiazolu&gt; (Accessed 29 May 2022).

Perkins, N., 2022. 11 Online Activists Using Their Platforms to Stir Social Change – AfroTech. [online] AfroTech. Available at: <https://afrotech.com/10-online-activists-using-their-platforms-to-enact-social-change-offline&gt; (Accessed 29 May 2022).

BCM325 DA & CONTEXTUAL REPORT – GENRES OF THE FUTURE

BCM325 DA & CONTEXTUAL REPORT – GENRES OF THE FUTURE

Throughout this semester in BCM325, Shalisse Thompson and I have curated content on ‘TikTok’, a popular social media platform that allows you to produce short videos following trends and popular sounds. On TikTok, we made 2-3 minute podcast styled videos on our very own account titled “Genres Of The Future”, in each of these videos we discussed how different forms of media such as music and film predicted future trends and events. I personally had previously made videos on TikTok for BCM112, BCM114, BCM215 and BCM206. With this previous knowledge and understanding as well as Shalisse’s love for Tiktok, it was easy to transition onto this platform and begin to make our videos. Despite this easy transition, both of us found it quite difficult to find a topic and idea to base our digital artefact on originally. We bounced around between making a podcast and talking purely about music and the future of music. Both of us had opposite ideas and debated (quite a lot) on what we were going to do. Eventually combining both ideas, we concluded creating content on a platform we both loved whilst discussing in a podcast format and occasionally talking about music. Compromising as a duo helped us grow together throughout this subject as well as develop new skills such as working coherently as a team.

Once deciding our topic, we began preparing for how, as a team, we would create said videos whilst also making them engaging and fun. We researched many different trends and events that were extremely popular on the internet and had the most discussion around them. Not only was there a large number of predicted events, but it was utterly fun as a team to discuss in person our thoughts on these events and predictions. Once bundling our favourite shows, movies, songs, and videos that predicted insane future events and trends, it was then time to film. We chose to do our videos on campus as it was convenient for both of us and so many versatile spaces. As you can see below, we were even allowed access into the music area that was soundproofed. We decided to have our own fun and use headphones and the microphones as fake props. This video being our first, you can see how we have not yet adjusted to speaking on camera and are still finding our way.

Moving on to our future videos, you can see us become more comfortable in front of the camera, conversing our theories and opinions smoothly and confidently. It was amusing for both of us to bounce back and forth in our videos, diving into our wild theories and laughing at ourselves as we sometimes failed to comprehend the predictability of these wild future events and trends. This experience itself really brought us together as a team and grow closer as a working unit. We worked extremely well together, especially due to there only being two of us. It was a perfect balance being a duo, as I’ve stated in another subject where I have collaborated with Shalisse, working in a pair gives almost the perfect balance of the workload and communication is the smoothest and easiest. If we had any troubles or questions, we could easily message or call each other instead of discussing with a group and as opposed to groups we had very open communication, voicing our opinions and being completely honest. We both didn’t mind disagreeing with each other and rejecting ideas we didn’t like or want to participate in. The actual teamwork experience itself was utterly successful and really enjoyable, group projects such as this really expose individuals to learning teamwork skills that are vital to any role.

After reconciling as a team, Shalisse and I’s debacles and challenges didn’t stop there.  Selfishly, I wanted to make more viral videos after previous success on the application when I reached around 400k views on one of my videos in a past essay. Based on my research and previous experience, taking part in trends, and using viral sounds as early as possible can aid in getting maximum views and likes, with this information I tried my utmost effort to catch trends early yet also incorporate my own interpretation of trends through our chosen topic. However, the most important learning we gained from this subject was a likelihood. Due to my viral content in other subjects, I became overconfident in this subject, expecting some (if not all) of our videos to go viral and would gain a significant amount of engagement and attention immediately. For obvious reasons, this didn’t happen.  Oberlo, a digital journalism page, stated that out of the 800 million users on the application, 41% are aged between 16 and 21. The average user opens TikTok at least 9 to 10 times a day and spends around 52 minutes on the app per time (Orbelo, 2021). With these statistics, our goals became more realistic, and we changed the way we view and present our videos, making them more engaging and “clickbait” like. Using analytic frameworks and tricks I had learnt from past subjects, we properly placed and displayed our videos to maximise engagement, views and attention. An example of this was the timing of our videos, we aimed to post the videos at times I believed would reach the largest number of audiences as well as target my videos at the age group of 16-30 as they were more likely to relate to the video content as the content we were reviewing and discussing dates back to when this age group would have been still at an age they would remember and feel nostalgic about, in a sense. Despite our combined efforts to receive maximum engagement and response, TikTok is by far the most popular social media platform to date, with billions of people using the video styled application daily. Due to the large growth on TikTok, as a prerequisite, I researched how many people had downloaded the application since I last did a digital artefact. In 2021, the application had over 658 million downloads, this is over 658 million people on the application since I did my last digital artefact. Our videos simply vanished into the abyss of millions of videos made per second. In no shape or form, unfortunately, did we receive the kind of engagement we wanted. Each of our videos received around 100-500 views and around 5-15 likes. We received a few comments but some of which had to be censored due to them mainly talking about the way we look or present ourselves. Tiktok unfortunately was the wrong application to use. With the given statistics and known facts, we were bound to not go ‘viral’ or get anywhere near the views we had both once received.

Overall, we made 4 TikTok videos for our digital artefact, 1 video every 2 weeks on average. Each video was around 2-3 minutes long and was shot in one frame with both a title on top that displayed what we were doing (as well as being clickbait) and relevant music in the background. As early stated, we aimed to post the videos at times we believed would reach the largest number of audiences as well as target my videos at the age group of 16-30 as they were more likely to relate to the video content and the corresponding nostalgic feeling. Along with tricks we both understood to use on TikTok, we also chose certain events and trends that had previously been viral on Tiktok and the internet. We believed using content that had been already popular and could spark debate would be of utmost interest. All of these tricks still unfortunately didn’t work, resulting in us receiving 34 followers on our page and 100-300 views per video.

Despite the results being disappointing, the subject was still incredibly enthralling to take part in and we really enjoyed ourselves making the videos and discussing something we are both thoroughly interested in.

Contextual Report

Shalisse and I’s digital artefact was based on prediction in media. Prediction, in the majority, is the word you’d use to associate with the future. We, as people, are constantly predicting what is going to happen next. With this is mind, the introduction of media has astonishingly predicted real-life events and trends. These media types include tv shows, music, film and games. Dissecting each of these chosen media, we made 4 videos to break down a chosen example of each media. We used a helpful quote I had learnt from a lecture in BCM325 titled “Artificial Intelligence: Predictions and Revolutions”, the quote read “Some predictions, are actually observations” (Moore, 2022).

Our first TikTok was focused on tv shows, specifically The Simpsons – who miraculously and single handily predicted an abundance of events. We followed an article by Collider for our discussion as it listed several of the Simpsons predictions such as Trump’s presidency and the COVID19 pandemic (Kosmola, 2022).

@genresofthefuture

Our thoughts on the simpsons predicting Donald Trump #foryou #fyp #podcast

♬ original sound – Genres of the Future

Moving on to our next Tiktok, we focused on music, our example being Tupac’s song “Keep Your Head Up”. The 1993 iconic song has a specific quote “You’ve got money to win wars but not feed the poor, said they ain’t no hope for the youth… truth there ain’t no hope for our future” which coincidentally predicts a certain future of war, corruption and the economic gap.  We discussed how, much like Chris Moore stated, Tupac’s observation itself brought forward the obvious prediction.

Our third TikTok was based on the film, and we chose, of course, the most obvious example of Back To The Future. The film predicted many events and trends yet the most intriguing for us to discuss was the Nike MAG shoes. The sneaker-like shoes had the ability to electronically tie themselves up. The idea at the time of releasing the 1986 film was unbelievable, much like flying cars, no one thought they’d ever materialise. However, in 2016 Nike released the shoes in honour of the movie becoming 30 years old. In this case, the past could never have predicted such a futuristic item to become real in only 30 years.

The final TikTok surrounded the genre of gaming. Shalisse and I observed and discussed the 2011 video game “Deus Ex” predicting the election of Justin Trudeau in 2015. Out of all the genre’s predictions, this one shocked us both the most. The game, much like the Simpsons, had a clear reflection of the election as part of its gameplay. As the election was in 4 years in the future, it would be nearly impossible for the creators of the game to know Justin Trudeau would later be predicted.

Reflecting on these chosen examples, the quote I addressed earlier stands true in a sense. Most media predictions are observations to an extent such as Tupac’s song for example. However, The Simpsons is unexplainable, almost as if the writers came from the future when writing down the ideas. Looking at genres from the past, we can even see certain predictions now – that also seems unbelievable, like the Game Ready Player One. Could we one day live in a virtual world to escape reality, despite how insane it may seem?

Our DA:

https://www.tiktok.com/@genresofthefuture

References

Kosmola, K., 2022. 10 Predictions From ‘The Simpsons’ That Came True. [online] Collider. Available at: <https://collider.com/predictions-the-simpsons-came-true/&gt; [Accessed 20 May 2022].

Orbelo, 2021. 10 TikTok Statistics You Need to Know in 2021 [March data]. [online] Au.oberlo.com. Available at: <https://au.oberlo.com/blog/tiktok-statistics&gt; [Accessed 19 May 2022].

Christopher Moore. 2020. BCM325 Future Cultures – Artificial Intelligence: Predictions and Revolutions. BCM325 Lecture Series. [Accessed 20 May 2022] https://www.youtube.com/watch?v=WH3ddrSZ5bg

Live Tweeting PT 2 – BCM325

Live Tweeting PT 2 – BCM325

futuristic movies. I have personally found the communication delivery through Twitter very enjoyable. The delivery has helped me converse ideas, meet fellow students and even debate with said students. Discussing through Twitter has also allowed me to view the selected movie from several different lenses, as different students had various points of view and opinions on the film. Coincidentally, I had not previously seen 4 out of 5 movies, my commentary in response being much rawer and impulsive. The only downside to having not seen the movies was my attention span – I was too enthralled with the films to tweet all time!

Robot & Frank

I personally believe Robot & Frank was one of the most popular movies in this subject – and most touching too. As I discovered earlier on in the subject, each film takes a very different approach on the “Man vs Machine” concept. In this case, the movie presents man and machine working hand in hand. Frank was a relatable character, his opinion on machines being very much like our generation’s opinion towards machines – hesitant and suspicious. Yet, throughout the film, the robot and man become friends and work for hand in hand. As I commented in the tweet below “It’s interesting to see a tame and friendly robot on screen, shows a different posthumanist perspective – without fear or death like the other movies in the subject #BCM325” this specific tweet engaged quite a lot of attention, students agreeing with my opinion and then further adding their own points. This movie was the most light-hearted and warm movie of the bunch and was very enjoyable.

The Arrival

This week’s movie was much darker than the last, and once again was an entirely different scope of the future and “Man vs Machine” concept. It was hard to engage this week due to purely once again being enthralled by the film, the film was definitely requiring continual engagement. Just like myself, I could tell it was hard for other students to engage on Twitter, obviously becoming distracted by the film as well. In opposition to “Robot & Frank” this film was much darker and eery.

It was the third film thus far following “2001 Space Odyssey” and “Ghost In The Shell (1995)” to include the concept of Aliens, presenting this idea of space and technology in the near future. My tweets were more fact-based and spread out this week, I was not engaging as much as usual due to the distraction of the film however I was still reading and gathering opinions from other students’ tweets.

Alita Battle Angel (2019)

As dramatic as this sounds, I was overwhelmed and amazed by this week’s movie. The graphics alone were futuristic in “Alita Battle Angel”. The movie also took decades to make, highlighting just how significant the advancement of film and the future of cinema itself. The roles are reversed in this film in relation to the “Man vs Machine” concept. In past films we have seen robots, in a sense, being invaders of a humane world, In “Alita Battle Angel” It is a human imposter invading a cyborg world. Viewing this movie from an entirely different lens again, after some research I learned the making of this film alone was even futuristic, the technologies used in the film were apparently beyond their year. This movie made it very clear that even though we are studying the films, the backstory and making of the film can have futuristic and advanced aspects too.

This tweet received 47 likes from die-hard Alita fans

Ready Player One

At this point, I feel like I’m slightly repeating myself, but my observation on this week’s film ONCE AGAIN shifted the focus and point of view on the “Man vs Machine” concept. This week, the concept was essentially immersed into one through VR technology. Man used technology as a weapon in “Ready Player One”, a large tech company buying a small-time creator’s dream VR for it to become the driving force in scamming society for their money, manual labour, and power. Many people in today’s class had multiple views on this week’s movie, sparking debate on whether technology or man is truly evil or if it is each other’s use of them that makes them a weapon.

I made a tweet stating “I think this movie along with other movies on this subject ask the same question – when is enough, enough when it comes to technology?” to which I got a response of “Is technology bad or is it how humans use technology”. My tweet caused a small debate about whether there are two evils or if technology only becomes evil in the hands of man. The movie alone highlighted that the extent of technology can be taken too far, removing us and making us severely out of touch with reality. This concept can even be viewed with the distraction of social media and the alteration of reality through apps such as Instagram and Facebook.

Don’t Look Up

We definitely finished off this semester with, in my opinion, the best futuristic based film to date. “Don’t Look Up” is the only film from this subject I had completed beforehand. This satirical masterpiece shows the shocking and frustrating response from humanity when threatened by a comet heading to earth. My largest engagement withing in this subject was in response to this film. The title alone shows the ignorance of humanity and how truly ignorance is bliss. Watching the movie back a second time, I found there was so much more to talk about.

There were continual juxtapositions between nature and humanity as well as SEVERAL satirical punchlines that I found myself constantly wanting to tweet about. “Don’t Look Up” is the nearest future film, the heavy use of social media alone relates closely to society’s response to the COVID19 pandemic, people used social media to laugh and make memes in response to danger. Viewing the #BCM325 feed, I saw even further quotes and actions in the film that mocked society and illuminated the ignorance and closed-mindedness of our society.

BCM300 – Working As A Duo

BCM300 – Working As A Duo

Shalisse Thompson and I both collaborated on the prototype for our card game “Controversy”. As there are only two people in our collaborative group, it was a clearly joint effort as we were able to work together as a unit, taking turns to converse information and ideas. The delegation of tasks and division of roles was quite simple, I took responsibility for the visual and informative components of the assignment and Shalisse took control of the editing and sound components. Although we had these designated roles and tasks, we still crossed over and helped each other, completing the parts efficiently and easily.

For the visual component of our prototype, I used Canva to construct our PowerPoint/video. I’ve always found Canva to be an amazing platform that gives you the capability to create beautiful work with little to no effort. I structured each slide for each topic highlighted in the outline for the assignment such as the targeted audience, background research and in the marketplace. Once these slides were laid out neatly and presented beautifully with different, unique titles. Once the PowerPoint was structured, I began background research along with Shalisse. We devised which sections we would each research, we used the shared Canva project to insert our findings and information. In my background research, I found it important to relate our constructed card game to an already established card game. The chosen card game in relation was “Cards Against Humanity”. Shalisse and I agreed Cards Against Humanity was the perfect example to compare to our prototype, both games were overt, controversial, and loud. Using this established game as my foreground, I used it throughout the presentation to gain a sense of relation and understanding to the prototype of our card game “Controversy”. This was seen as an example through the “In The Marketplace” topic, I used Cards Against Humanity to prove the likeability, popularity and statistics in such games that cause discussion, laughs and dilemmas. Along with this example, I did further background research on topics to insert in the game to discuss, as the game itself is on controversial opinions. We presented the class with several example topics to gauge which were appropriate, and which were not in order to test the limits we can reach in terms of controversy. With the combination of research and opinion, I was able to build a concise and flowing set of slides in our PowerPoint.

Before this semester, I was yet to have worked in a group with only two people, usually, the groups I have been a part of were between 3-5 people, making the delegation of tasks and workload significantly different. As you can imagine, the workload was immensely smaller, with more people in your group you can make a larger and more extravagant project with more information. Having a larger group also allows more opinion, input, and discussion – this can also cause disagreements and polar opposite opinions. Despite the abundance of positive points in being in a larger group, being a duo was easier. Shalisse and I’s communication was easy, our discussion was easy, and our delegation of tasks was easy. In larger groups, communication can become difficult, and people may become mute and not carry their load on the project. In a duo, it is so uncomplicated to converse. Shalisse and I as part of our planning, spent hours bouncing back and forth between each other, discussing ideas and seeing what each other agreed and disagreed with.  Deadlines, organising, and fairness were peaceful too. it was simple to just text each other and check up as well as see if we needed any help at all. In contrast, however, there were difficulties with working as a duo. As I discussed earlier, the workload was a lot, we had so much information we wanted to discuss but not enough time or people. It would have also been great to have a second opinion, as Shalisse would agree, we found it hard to disagree on what to do and had very like-minded opinions. After our presentation and receiving the tutor’s feedback, we realised that having a third person with an ulterior opinion could have levelled out our project.

Shalisse’s blog:

BCM312 – Monster: Analysing Voldemort

BCM312 – Monster: Analysing Voldemort

When it comes to monsters, there is a pre-emptive fear, them being the standard pit of terror for children. Were they in the making? What is their backstory? Why are they a monster? All questions we subconsciously note when playing video games, reading a book, or watching a tv show/movie. According to Oxford Dictionary, a monster is “An imaginary creature that is very large, ugly, and frightening” (Oxford, 2007) yet an abundance of modern monsters are far from that, many of them instead of being human. Humans nowadays are some of the most terrifying monsters around.

Understanding the monster

My selected monster was originally human and although imaginary at its basis, held the mind and emotion of a human being. The antagonist, Voldemort originates from the Harry Potter Series in both the book and film franchise. As a child, Voldemort terrified me to my core. At 7 years old, my family had to turn the film off due to myself having a breakdown watching the reveal of Voldemort in Harry Potter And The Goblet Of Fire. Still, to this day, I get the similar chills I did as a child, the nostalgic, eery feeling creeping back in. Personally, Voldemort is a metaphor for past evils, the growth of all things evil and bad returning. However, in both the film and book, Voldemort is a metaphor for power and revenge, as well as immortality and of course the embodiment of all evil. He is a tumour to society. According to JK Rowling in a Dutch article by de Volkskrant – Voldemort was modelled as a megalomaniac and paranoid character based on Hitler and Stalin, real-life monsters, as it’s quoted “she was influenced by the Second World War, which is anchored in all our minds” (TLC, 2007).

Voldemort is unique in the way the creature mimics a human, and in some way It is. Yet, at root, the monster is the make up of evil magic, death and only inhabit the human mind. The monster does not have any relations to machines, yet it does to animals, as Voldemort’s dark ways are presented as animalistic. He kills without emotion but with need, much like a wolf or lion. Voldemort was once a young man named Tom Riddle. In the book series by JK Rowling, he is a figure with a dark back story. He had a horrible home life, the evil growing in him internally. In contrast, the film series shows less of his back story, instead of producing more so his fear factor through surrounding characters. According to a Psychological analysis made by Atlantic, Young Tom Riddle conformed to the classic origin story of a serial killer – his parents were unhappy, he was a loner, he bullied other children and tortured animals. Most prominently, he collected trophies, the article quoted “ “The young Tom Riddle liked to collect trophies,” Dumbledore says. “You saw the box of stolen articles he had hidden in his room. These were taken from victims of his bullying behaviour, souvenirs, if you will, of particularly unpleasant bits of magic. Bear in mind this magpie-like tendency, for this, particularly, will be important later”” (Beck, 2015). Once he grew up, the evil had grown to a tipping point as he believed he was of utmost power, then becoming monstrous.

In another psychoanalysis of Voldemort titled “The Characterisation Of Lord Voldemort In Novel harry potter and the Half-blood Prince by JK Rowling seen from Psychoanalysis” by Nurul Fitri they quoted “In the case of Voldemort, the ego cannot fulfil the pleasure principle of the id because of superego agonist the desire of id. It means what Voldemort needs are failed to be fulfilled. The result of that problem makes Voldemort feeling anxiETY and uncomfortable always appear. In order to eliminate feeling anxiety and uncomfortable, he did the actions to satisfy his desire. For instance, he killed his father because he knew that his father left his mother and the truth that his father was a muggle” once again highlighting the importance of the backstory, Voldemort killed his parent at the means of his own identity, killing that central part of himself – that he was a muggle (Fitri, 2018). From this analysis, it does beg the question of who the real monster was. Was it truly Tom or was it the isolation from his parents and the standards of the wizardry society.

The message of the monster

As Voldemort has been identified as replicating many political monsters, both the film and book series can be extended into a modern and present message. That message is that evil can also live within in human beings and not only Oxford’s definition of “An imaginary creature that is very large, ugly, and frightening”. This message stands true with current events such as war and completely wrongful uses of power. The fear that lingers throughout the film and book series begins with his name not being spoken, instead, he is referred to as “He Who Must Not Be Named”. The even utters of his name resonate with the abundance of danger and fear he presents. At the beginning of the Harry Potter Series, there is a dominant hierarchy presented, Voldemort being at the top of the pyramid, followed closely by the Death Eaters, then all other wizards and right at the bottom are the muggles – humans. The series takes on a Post Humanist approach as non-humans are in majority in control. Many people are looked down upon, such as Hermione Granger, for being of mixed blood, one of their parents being a muggle. Although the text presents a posthumanist approach, the humans and non-humans are intertwined, as the majority of the wizards grew up to believe they were only human.

Final thoughts

Voldemort is both an iconic and thorough character who exemplifies the meaning of a monster. The impact of his fictional world and the present world, as well as myself and many other individuals, will be everlasting. After analysing his character and story, it proved there is a much deeper rooted reasoning behind a monster and its understanding.

References

Beck, J., 2022. The Psychology of Voldemort. [online] The Atlantic. Available at: <https://www.theatlantic.com/entertainment/archive/2015/09/the-psychology-of-voldemort/406162/&gt; [Accessed 28 March 2022].

Fitri, N., 2018. The Characterization of Lord Voldemort in Novel Harry Potter and The Half-Blood Prince by J.K Rowling Seen from Psychoanalysis. Tell : Teaching of English Language and Literature Journal, 6(1), p.13.

OXford, 2007. monster_1 noun – Definition, pictures, pronunciation and usage notes | Oxford Advanced American Dictionary at OxfordLearnersDictionaries.com. [online] Oxfordlearnersdictionaries.com. Available at: <https://www.oxfordlearnersdictionaries.com/us/definition/american_english/monster_1#:~:text=monster-,noun,with%20three%20heads%20prehistoric%20monsters&gt; [Accessed 30 March 2022].

TLC, 2007. DPG Media Privacy Gate. [online] Volkskrant.nl. Available at: <https://www.volkskrant.nl/cultuur-media/j-k-rowling~b25d90dd/&gt; [Accessed 31 March 2022].