“The concept of framing consistently offers away to describe the power of a communicating text” – Robert M. Entman, Northwestern University
This week’s topic heavily surrounded the perception of media, framing and schema. Framing is essentially the way something is perceived online where as schema is the pattern of data stored by memory. Framing is commonly used in media to make an altered reality. Framing and schema correlate due to how our minds process data.
As seen in the above image, framing is how we perceive ALL content, even in its simplest forms. Without the outside image, the framed media is perceived much more differently. Framing media constructs a certain point of view, even forms of photoshop and angling allows a different form of framing that makes audiences view media from a different perspective. All media is manipulated so audiences see what the producers want them to see.
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