#BCM112 BETA

My BCM112 digital artefact has definitely been one big rollercoaster so far. This is my second year of doing TikTok as my digital artefact (I also did it in BCM114 last year) yet the outcomes have differed astronomically. As I earlier addressed, I had 4 viral videos last year. My luck with these videos led me to believe it would be easy for me to make more viral content, I WAS WRONG.

The followers I made last year aided me in getting a significant amount of views, however my most popular video only received a mild 3450 views and I average 150 likes a video, nowhere near what I was used to even though my videos correlated with popular trends. I even lost a few followers due to my content not being as desirable and posting too much. I did some research to explain why my videos weren’t attracting as much attention and discovered something significant: Oberlo reported in February that the popular app had gained over 800 million users since November 2019.

Due to this massive increase in followers, it would make sense that my content is even more blurred within the app. I currently have made 65 videos on the app, my steady pace of posting has remained consistent from the beginning of the semester. I hope to continue this consistency through to the end of my digital artefact. Hopefully the continuation of my project will bring more attention than it previously has. I’m going to try to post even more desirable content in order to grab more attention.