A LOT has changed since last week’s blog. I mean a 360 degree change, different niche and different approach. I’ve decided to collaborate with someone from my class, who expressed that she had a similar interest to me after I pitched my niche to our class. Welcome Sophie! Sophie’s blog is https://sophiemorrriss.wordpress.com/ if you would like her follow her along as well on our collaborative niche/DA.

Our new idea stemmed from our similar interest in the beauty industry and how large companies Involve Big social media influencers in their branding for larger engagement of their products. Amongst other large industries such as clothing and music, these large companies get influencers to post advertisements on the largest platforms such as Instagram, YouTube and Tik Tok. Through these social media posts, which could be a short video an a Instagram Storey to a to even a YouTube video involving a 30 second promotion, Influences have the ability to mass advertise products to millions of people.

From previous experience, as a young teenage girl, I had impulsively bought something one of my favourite influencers promoted purely due to the fact that they showed interest in it. Currently, the largest influencers on any platform are the TikTok stars, some of the largest names being Charli D’amelio, Addison Rae and Dixie D’amelio. Their large influence over the younger demographic Allows them to successfully mass advertise a company’s product.

The above field site made with the help of Sophie displays the influencers, interactions, advertised products and the social media platforms that are used for our niche “Online Advertising Amongst Social Media Platforms”. As this topic is fairly broad, Sophie and I will definitely be elaborating on the sources and influencers used in this form of advertising.

One idea that is remaining from my original niche is the discussion of Charli D’amelio. Sophie and I both found extreme interest in Charli’s online presence. As I addressed in my previous blog post, this influencer’s social media platform is one of the largest and fastest growing platforms I have ever seen in comparison to any other, including Kylie Jenner, one of the most famous influencers globally. Charli receives an average of 20 million views per TikTok video and her engagement is at a global peak.

Alongside Charli D’amelio, many other influencers from this platform and other platforms such as YouTube and Instagram all have accumulated fan loyalty from a large fan base created overtime. These fanbases are largely influenced by social media influencers and therefore have extreme power over their follower’s political, consumer and charitable choices. This is where branding and collaborative deals come into play.

An example of this that we hope to research more in depth is the recent collaboration the D’amelio sisters recently took part in with Morphe, a popular makeup brand. The sisters are not widely known for being part of the beauty community which caused large speculation, yet it was still a multimillion dollar brand deal.

I’m so excited to do this niche with Sophie and explore it in a lot more depth. Make sure to follow us along on both of our blogs and social media!

& Thankyou for reading x