After weeks of research and planning, Sophie and myself are now able to present our media niche project “Advertising amongst social media platforms”. In the video linked a the bottom of this post, we discussed the elements of this project we will be investigating and how we will be approaching the topic as a whole, using quantitative and qualitative research and both primary and secondary methods.

We both decided to explore advertising amongst specific influencers including Charli D’amelio and the Kardashians and how they use the large platforms to advertise brands on apps such as Instagram or TikTok. By studying these influencers, we will narrow down how much money they make, the average engagement of an advertisement post in comparison to a normal post and how an influencer’s support in a company can change their fans point of views.

Sophie and I will be using the autoethnography method to further our knowledge as well as using observation when we interview a small-time local influencer to gather primary information. We will collect this information and gather it into a series of blog posts, posted on each of our blogs.

Due to Covid, Sophie and I have not yet been able to meet in person, so we will continue to use a joint google document to make field notes throughout the project. We have also been making weekly discord calls to check on each other’s progress and feed each other information. Since the beginning of the semester, Sophie and I added each other on Facebook as well and stay regularly in contact.