Over the past 9 weeks, I have been making TikToks for my digital artefact in BCM206. I aimed to make around at least 5 TikToks per week equalling to around 45 TikToks across the 9 weeks that have passed. Instead I have only posted around 20 TikToks. In comparison to the 2 other digital artefacts on TikTok I did in BCM112 and BCM114, the engagement has been minimal. I used to make videos that equated to over 400k views and 100k likes, the most viewed video in this subject has reached 42k views, this video is still considered successful and I believe I was aiming to overachieve in my pitch due to my previous success.

The reason for my videos not reaching the for you page can be narrowed down to something that has been made apparent across this digital artefact, TikTok is very different to when I started using it. The application has nearly triple the number of users, reaching the billions. The chance of my video being engaged with is much more minimal now. Millions of videos are being made daily. I think the lack of views on my videos has made me feel less encouraged to post, as I lose followers and seem to get less and less views on each post. Into the future, I’m not going to change the approach to my videos and will still try and keep up to date with trends and post accordingly. Instead, I will try to post more content and try to not be phased by the content already posted. My approach will be quantity over quality as I find the most basic videos can attract the most attention ironically. Aside from the flatlining of my content, I still find it so fun to create content on TikTok and am so excited to continue my work on the application.

Watch my video below for further information on my beta!!