This week we discussed the practices in place online and how this affects us as digital user of content individually. During this topic, I found an article by ‘web strategist’ about digital feudalism and how there is essentially an online hierarchy. Creatively, it links back to medieval times to explain the similarities in online feudalism. Any digital creator who has made online content has unwillingly agreed to terms and conditions on the ownership of this content and will essentially never wreak the full benefits (whether this is minor or extreme) of their own content. The online hierarchy allows large investors and owners to overrule digital content and have some form of ownership of anything, to a certain extent, on a chosen platform. For example, creators on YouTube who make videos, do not fully own the content they have made, YouTube itself has a certain amount of claim on these videos.
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